Bagel’s Florals
Floral Design Studio in Albuquerque, New Mexico
We helped Bagel’s Florals with:
Brand Refinements
Shopify Web Design & Build
How It Started…
Bagel came to us, looking for web and SEO services. After initial conversations, we discovered that they would benefit from a more robust visual brand that what they were initially working with, so we started with Brand Refinements and then moved on to a Shopify website design and build.
Brand Refinements
When Bagel first reached out, we realized that in order to make an impactful website, their branding needed to be stronger. They had a logo that worked and that they liked, but there wasn’t a defined font or color palette. Bagel was looking for branding elements that felt artistic, expressive and playful.
Our designer chose a set of sans serif fonts that ranged from chunky and hand-drawn to southwestern-inspired (Bagel’s Florals is based in New Mexico, after all). For the color palette, she opted for hues that are bright and playful, but are grounded and made more approachable by softer, muted pastel tones.
Moving to Shopify from Squarespace
While we are advocates for Squarespace as a website platform, it is not for everyone. If a significant element of your business is e-commerce, we recommend Shopify. While is lacks some of the user-friendliness of Squarespace, it seamlessly integrates with social media and other sales channels (if you have ever wondered how brands sell their products on Instagram, this is it!).
Bagel’s website needed to be easy to navigate for a variety of customers, whether they want to hire Bagel to do their wedding flowers or if they just want to send a loved one an arrangement. For our team, this meant reworking the site navigation, creating clear calls to action and making the branding stand out and speak to Bagel’s target audience.
We also worked with Bagel to use Shopify Apps to add custom features to the site that aren’t available with the Shopify base platform. This included pick-up and delivery scheduling options and the ability to sell recurring subscriptions.
The finished product is a joyful, artistic, user-friendly website that highlights Bagel’s values, their work and their offerings, and functions just how they wanted it to.
