Choosing a name can be difficult, especially if it’s your first business and you’re not entirely sure of your target audience. It’s always a good idea to bring in marketing professionals who can help you come up with a name that aligns with your mission, helps explain your products and services, and emphasizes why your brand is different.

If your only goal for social media is to go viral, it might be time to reassess your strategy. Here’s the basics of how we craft a social media content strategy that is effective at helping you reach your goals.

Follow these simples steps to ensure that you write an effective blog post that boosts your search engine rankings.

Squarespace offers an affordable website platform that’s ideal for small business with a variety of features that allow our team of designers and strategists to build you a stunning site in just weeks.

For those feeling overwhelmed, we’ve created a guide to help you craft a marketing plan that works for your small business in a few easy steps.

As a small business owner it’s your right to have a healthy and productive work relationship with service providers you hire, even your agency partner.

The role of artificial intelligence in our daily lives is already starting to have significant, and sometimes terrifying, implications for how we do our jobs and go about our daily lives.

Our team knows analytics don’t have to be so complex and many of the metrics your small business needs to know in order to make business decisions that scale are easier to track than you might think.

You might be wondering what the heck is rage bait and will you need to do it to have a successful TikTok strategy for your brand. The short answer is no.

Think of this like a cheat sheet for creating your game plan for greater focus, fulfillment, and impact as a business owner!

Given that it is Pride month, we want to share three practical tips for ensuring your small business can put real, impactful action behind your desire to be inclusive and serve LGBTQ+ clients.

If you want your business to be inclusive and welcoming, you have to think beyond your own identities and abilities. You also have to put action to words, and we have six ways to help you do that with your social media content.

We asked the leaders of Oduberg Law, LLP, Kunbi Odubogun and Leah Weinberg, what legal documents small businesses need to have to protect themselves and here are the key documents they identified.

Starting a business is incredibly difficult and nerve-wracking. Most small businesses don’t make it past their first year, let alone achieve three years in business as VVITCH has done. There have been many lessons learned, and they never stop coming — which we appreciate.

As a small business owner deciding whether or not to rebrand, you should consider these factors before you update your logo and brand identity.

TikTok can be a powerful marketing tool for your business. It can also be a headache to deal with! We’ve shared the Unspoken Rules of TikTok that any small business owner will need to know before traversing its dark waters.

Small Business Toolkit | The best tools to keep everything running smoothly at your small business from internal & external management to client presentations.

You’ve built a website for your small business and now you want to make sure people find it. It is important to know what factors help optimize your website’s ability to be found when consumers search for things that interest them. Let’s talk SEO.

We are firm believers that every business, no matter what size, needs a content strategy. It is the foundation for all content creation — from blog posts, to emails to social media posts to website content.

Whenever someone visits your business’ website, you want them to engage with your content, browse products, and/or complete an action— whether that’s check out or sign up for a webinar.