Rebecca Burt Photography
Boudoir, Portrait and Editorial Photographer in Richmond, Virginia
We helped Rebecca with:
Content Strategy
Logo & Brand Design
Squarespace Website Design and Build
How It Started…
Sometimes, taking a leap in your business simply means speaking it into existence and giving yourself permission to want what you want. That was the case with Rebecca Burt of Rebecca Burt Photography.
Rebecca came to us, wanting to shift her clientele from weddings to boudoir. After we did some strategy work, Rebecca was finally able to say it and that was exactly what she needed to start making the necessary changes.
We like to think that our strategy calls are a bit therapeutic like that.
Cut to 6 months after working with VVITCH Digital and Rebecca has already drastically reduced the number of weddings she will be shooting in the coming year.
Self-portrait by Rebecca Burt
A Delicate and Romantic Rebrand
We proposed a wordmark logo for Rebecca Burt Photography, using delicate, refined, and slightly quirky serif fonts in a combination of solid & italicized styles for a touch of unconventionality. The result is simple and clean, yet unique.
Our designer added a starburst element, tying in a whimsical element that is also line-based and clean, so as not to compete with the use of texture within Rebecca’s photos.
As for the color palette, the deep greens convey a sense of moody drama, and the pale tans & pinks create a sense of dreaminess.
We had to ensure that no matter where someone interacted with Rebecca online, they got a sense of her brand and offerings, so we created social media avatars and covers that carry the romance through to all online channels.
Website Redesign on Squarespace
Rebecca’s ideal clients are in search of something that feels luxe and high-end, so our web team had to ensure that Rebecca’s site conveyed all of that.
Using layered photos and clean line elements throughout, the site feels textural and simple all at the same time.
"I loved that the team made it a comfortable space for me to be clear on what I wanted for my new website and brand and were always open to feedback!”
— REBECCA BURT
