Sh*t Brit Says
Podcaster, Twitch Streamer, and Content Creator with a Love for the Sims
We helped Brittinee with:
Personal Brand Design
Custom Illustrations
Squarespace Website Design
Promotional Graphics
How It Started…
Brittinee approached VVITCH wanting some help with personal branding. Being the name and face of your brand can make visual branding a bit more complicated. We’ve discovered this challenge with actors, authors and (in the case of Brittinee) podcasters and streamers. Luckily for us, Brittinee had a very clear idea of what she needed and wanted when it came to her visual branding and our design team was excited about creating our first illustrated avatar for a streamer!
In addition to the complexities of creating a visual brand for a person, Brittinee also has a lot of ventures — she streams, she podcasts, she is a marketer. Our challenge was figuring out how to house all of that on one website and with cohesive visual branding.
Personal Branding
Brittinee’s brand needed to match her energy and when we asked about who her brand would be, she said:
“Someone who loves bright colors, and mixing up styles to create their own unique style. Maybe a mix of boho chic streetwear. Very relaxed but maybe expensive. Colorful, warm tones and some bright but nothing electric or hot pink. Likely wearing slides - sandals or slide-on sneakers. Braids or another Black protective hairstyle that is long and beautiful. A style that screams “She’s that Bitch!” Why all of this? Because it’s unfiltered, not trying to appeal to any “standard”, and less concerned with external validation.”
Needless to say, we knew this branding needed to be bold! Our design team proposed a color palette that was filled with purples and varied warm tones to convey the confident, warm feeling Brittinee was looking for. Additionally, we created some doodle-like icons for Brittinee to use all over her site and socials to keep the overall feeling fun and fresh.
Playful & User-Friendly Web Design
With so much content living on the website, it was critical that Brittinee’s website was user-friendly and well-organized. We focused on clear navigation, a bright, lively feel and lots of touch points that tell users who Brittinee is and what she is all about. Oh, and where they can find her podcast and streaming, of course.
The result is a multi-hyphenate’s dream. The podcast, the streaming, the marketing and, Brittinee as a human, all shine through. Two seconds on this home page and you know what you can expect from Brittinee.
