Vendr Wedding App
Curated Wedding Vendor Matching and Planning App based in NYC
We helped Vendr Weddings App with:
Native App User Experience and User Interface Design
Social Media Strategy
Tone and Voice Guide
How It Started…
Carissa, the founder of Vendr reached out to us in need of UX and marketing support. Due to the pandemic, her business had started, then stopped, then started up again. She has invested a lot of time and energy into Vendr and wanted to see it fully come to life. So we got to work, bringing Vendr to fruition.
Custom Native App User Experience (UX) and User Interface (UI) Design
When Carissa approached us, the Vendr app was almost completely coded, but we wanted to ensure that, from a User Experience perspective, the app was well-designed. We enlisted the support of one of our designers to mock-up all of the screens that a Vendr user would encounter to ensure the app is easy-to-use, on brand and meets accessibility best practices.
Social Media Strategy, Tone and Voice Guide & Social Templates
One of the most critical pieces of any marketing plan is a solid strategy. It is a foundational document that will outline what you talk about, how you talk about it and to whom you want to convey your message.
For Vendr, we new we needed to get clear about the various audiences that we were addressing — it was not just couples who are planning their weddings, it’s also vendors who might be interested in being listed on the app.
After we completed the Content and Social Media Strategy (complete with Social Media Templates), we created a Tone and Voice Guide. From the start, it seemed clear that there would likely be many people involved in creating content for Vendr and, in an effort to ensure that the tone and voice stayed consistent across platforms and across writers, we created a Tone and Voice Guide. This helps to dictate not only technical, grammatical styles, but also the overall vibe of Vendr’s voice.
