You’ve built a website for your small business and now you want to make sure people find it. It is important to know what factors help optimize your website’s ability to be found when consumers search for things that interest them. Let’s talk SEO.

This is your sign to start pinning for your business. We'll walk through the benefits of Pinterest, how you can start using it to grow your business, and how to measure your success.

The better you understand your audience and how you can solve their problem, the more efficiently you can use a content strategy to create relevant content and organically improve your SEO. SEO is important, and a strong, consistent content strategy is the best way to improve it. Besides, chasing an ever evolving algorithm is exhausting and you could be building your brand instead.