Follow these simples steps to ensure that you write an effective blog post that boosts your search engine rankings.

Squarespace offers an affordable website platform that’s ideal for small business with a variety of features that allow our team of designers and strategists to build you a stunning site in just weeks.

For those feeling overwhelmed, we’ve created a guide to help you craft a marketing plan that works for your small business in a few easy steps.

The role of artificial intelligence in our daily lives is already starting to have significant, and sometimes terrifying, implications for how we do our jobs and go about our daily lives.

Accessibility is the practice of ensuring that all people have equal access to content and services. This makes the experience better for everyone — whether they are disabled or not.

This month we’re bringing you the first of many tools you can use with your small business. Every small business has a brand and it’s important how you visually represent your brand in your industry and with your target audience.

So you’re setting out on a new adventure and creating a new website! Whether it’s with your first business website or a big redesign, it can be hard to know where to start and what platforms to use.

What good is a website that barely loads? If your website pages don’t load quickly—think, two seconds or less—then you could be missing out on an opportunity to connect with your audience!

A significant area of your brand’s marketing is use of color—whether in your logo, website, product packaging, or content. One of the most common areas that we encounter a lack of accessibility is with branding and color. To understand color contrast in your brand requires you to assess potential blindspots.

You likely are scratching your head and asking yourself, “WTF is Alt-text? And how do I get some?” Well...alternative text (alt-text) is not necessarily something you get. Alt-text is more so something you provide to others, particularly on a website and most frequently to accompany an image on any given digital platform.

The better you understand your audience and how you can solve their problem, the more efficiently you can use a content strategy to create relevant content and organically improve your SEO. SEO is important, and a strong, consistent content strategy is the best way to improve it. Besides, chasing an ever evolving algorithm is exhausting and you could be building your brand instead.

Spending our days and energy hoping to drum up interest on social media simply isn’t always the best use of our time as business owners. There are so many components to running a successful business. So let’s dive into a few other places to focus your energy that might just have a bigger impact than time spent on the ‘gram.