Blog
Why You Should Stop Overusing Brand Words Like “Authentic”
Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.
Content Strategy: The Ins and Outs of Establishing One for Your Business
You have launched your business. You have a growing brand. You even have used social media, email, and e-commerce effectively to market your business. Now what? Have you considered what your content strategy currently looks like and how to improve it?