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Brand Identity VVITCH Digital Agency, LLC Brand Identity VVITCH Digital Agency, LLC

Why You Should Stop Overusing Brand Words Like “Authentic”

Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.

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