Social Media for Small Business Doesn’t Need to Be a Nightmare
I recently searched “social media for small businesses” and Google returned 3.6 billion results. To say that this topic is a minefield of information and confusion is an understatement. Every company — from Forbes to Entrepreneur — has tips and tricks to tell you how to better manage your social media and every platform claims to be the most efficient and easy-to-use (one even claims to offer the “Complete Guide To Social Media For Small Business” — quite a lofty claim). In the amount of time it takes to research, vet and implement some of these tips and tricks, you could have started another business.
This sea of information is part of the reason VVITCH was started — when it comes to digital marketing, there are so many “experts'' out there. It’s nearly impossible to know what to believe and who to trust. We also realize that terms like “social media management” can seem elusive. What does it actually mean and, when put into practice, what does it look like to outsource social media management?
Outsourcing your social media means saving you about a day of work per week.
A couple of years ago, Vertical Response conducted a survey of small businesses and social media and found that 43 percent of small businesses spend about six hours per week on social media. (Source) Whether you are a product or service provider, offloading six hours of work per week is a game changer.
If you work with VVITCH for social media management, we have the ability to take any and all of these items off your to-do list:
Community Management
This is responding to comments and DM’s. This is the biggest time consumer and takes the most emotional labor.
Social Media Response Plan
Maybe you can’t swing it to pay someone for community management, but you are sick of the emotional toll it can take to stay on top of communication on your social channels. We can create a Social Media Response Plan that helps you standardize your responses so that they sound like you, but require very little of your time crafting responses.
Social Media Templates
The level of content creation expected these days is difficult for small businesses to keep up with. It is time consuming to create content that looks on-brand and meets your objectives. We have an incredible design team that creates templates for your various content pillars. This streamlines your workflow and allows you to stand out in the scroll.
Pro tip: The average user scrolls 300 feet of mobile content per day (that is the height of the Statue of Liberty). We cannot overstate the need to stand out.
Content Creation
Writing copy, creating graphics and sourcing images takes time, and a lot of it. We are able to take this on and hand over the content to you ready to schedule or we can schedule it for you.
Social Media Strategy
Maybe you feel like you are capable of all of these other tasks, but you are having a hard time figuring out how to create a strategic plan. We can dig into your business, your goals and your audience to help you with a hashtag strategy, audience profiles, content objectives and content types. We format this in a way that is easy to use and understand so you can get to work implementing it quickly.
We understand small businesses because we are one.
If you have been hesitant to hire help because you don’t know where to start, we can help you figure out what makes the most sense for you, your business and your budget.
Sources:
Kate Schaefer
VVITCH Digital Brand and Marketing Strategist
Kate has worked in digital marketing and publishing for seven years. In 2013, she identified a hole in the wedding market and started H&H Weddings, a wedding resource specifically for the LGBTQ+ community.
Kate believes every business should thrive and is dedicated to helping marginalized folx even the financial playing field because capitalism is a bitch.
