If your only goal for social media is to go viral, it might be time to reassess your strategy. Here’s the basics of how we craft a social media content strategy that is effective at helping you reach your goals.

We are firm believers that every business, no matter what size, needs a content strategy. It is the foundation for all content creation — from blog posts, to emails to social media posts to website content.

The better you understand your audience and how you can solve their problem, the more efficiently you can use a content strategy to create relevant content and organically improve your SEO. SEO is important, and a strong, consistent content strategy is the best way to improve it. Besides, chasing an ever evolving algorithm is exhausting and you could be building your brand instead.

You have launched your business. You have a growing brand. You even have used social media, email, and e-commerce effectively to market your business. Now what? Have you considered what your content strategy currently looks like and how to improve it?

Outsourcing your social media means saving you about a day of work per week, but knowing who to trust with your social media can be hard. We understand the unique social media needs of small business because we are one.