You’ve built a website for your small business and now you want to make sure people find it. It is important to know what factors help optimize your website’s ability to be found when consumers search for things that interest them. Let’s talk SEO.

You likely are scratching your head and asking yourself, “WTF is Alt-text? And how do I get some?” Well...alternative text (alt-text) is not necessarily something you get. Alt-text is more so something you provide to others, particularly on a website and most frequently to accompany an image on any given digital platform.