If you want your business to be inclusive and welcoming, you have to think beyond your own identities and abilities. You also have to put action to words, and we have six ways to help you do that with your social media content.

Accessibility is the practice of ensuring that all people have equal access to content and services. This makes the experience better for everyone — whether they are disabled or not.

Graphic designers apply their skills and visual creativity to help your business tell great stories about your brand, services, and the values you hold. It’s no surprise that graphic designers can see things you might not or think beyond the visual you have in mind for what will have a long-term impact for your brand.

What good is a website that barely loads? If your website pages don’t load quickly—think, two seconds or less—then you could be missing out on an opportunity to connect with your audience!

The tone and voice you use in the writing associated with your business is as much a part of your brand as your logo. It helps set you apart and contributes to your overall personality.

A significant area of your brand’s marketing is use of color—whether in your logo, website, product packaging, or content. One of the most common areas that we encounter a lack of accessibility is with branding and color. To understand color contrast in your brand requires you to assess potential blindspots.

You likely are scratching your head and asking yourself, “WTF is Alt-text? And how do I get some?” Well...alternative text (alt-text) is not necessarily something you get. Alt-text is more so something you provide to others, particularly on a website and most frequently to accompany an image on any given digital platform.

With this new year reaching the end of its first quarter, so much has changed since top-of-the-year 2020 — most notably, what brands and businesses need out of their visual branding. Customers and audiences are looking for different things from your business compared to that which peaked their interests and needs a year ago. There are a few things that VVITCH knows will be non-negotiable in the year ahead.