As a small business owner deciding whether or not to rebrand, you should consider these factors before you update your logo and brand identity.

Being uptight and buttoned down may be what most people think about often when running a business, but it doesn’t have to be. Rigidity can actually kill your business. When you don’t allow your business the space for spontaneity, you dramatically limit its possibilities. Not sure how to have more fun in your business? Let’s show you how.