For those feeling overwhelmed, we’ve created a guide to help you craft a marketing plan that works for your small business in a few easy steps.

If you want your business to be inclusive and welcoming, you have to think beyond your own identities and abilities. You also have to put action to words, and we have six ways to help you do that with your social media content.

We asked the leaders of Oduberg Law, LLP, Kunbi Odubogun and Leah Weinberg, what legal documents small businesses need to have to protect themselves and here are the key documents they identified.

Starting a business is incredibly difficult and nerve-wracking. Most small businesses don’t make it past their first year, let alone achieve three years in business as VVITCH has done. There have been many lessons learned, and they never stop coming — which we appreciate.

TikTok can be a powerful marketing tool for your business. It can also be a headache to deal with! We’ve shared the Unspoken Rules of TikTok that any small business owner will need to know before traversing its dark waters.

Small Business Toolkit | The best tools to keep everything running smoothly at your small business from internal & external management to client presentations.

If you’re a small business owner you need one thing more than anything — your imagination. Your ability to conjure up new ideas and create new possibilities are why you’re here. There’s one tried and true technique that can nurture your imagination like nothing else and you can start today — journaling!

Failure honestly needs a rebrand. It’s gotten a bad reputation for being the scary thing you don’t want to have happen to you. But the truth is if you live long enough and if you have a healthy relationship with risk, eventually it’s a game of diminishing returns — you will fail. That doesn’t take the sting out of it but it doesn’t have to be a terrifying thought. Instead, try and see failure through a different lens.

When you’re so busy managing the details of your business it can be easy to forget to manage your people; not just what they’re working on but how they work with each other. To get the best out of your team, you’ve got to actually know them and build a workplace environment that helps them grow.

Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.

With this new year reaching the end of its first quarter, so much has changed since top-of-the-year 2020 — most notably, what brands and businesses need out of their visual branding. Customers and audiences are looking for different things from your business compared to that which peaked their interests and needs a year ago. There are a few things that VVITCH knows will be non-negotiable in the year ahead.