Choosing a name can be difficult, especially if it’s your first business and you’re not entirely sure of your target audience. It’s always a good idea to bring in marketing professionals who can help you come up with a name that aligns with your mission, helps explain your products and services, and emphasizes why your brand is different.

As a small business owner deciding whether or not to rebrand, you should consider these factors before you update your logo and brand identity.

This month we’re bringing you the first of many tools you can use with your small business. Every small business has a brand and it’s important how you visually represent your brand in your industry and with your target audience.