As a small business owner deciding whether or not to rebrand, you should consider these factors before you update your logo and brand identity.

Here are 6 tips and tools for making an impact on social media— from your social media content strategy to scheduling and tracking your performance.

This month we’re bringing you the first of many tools you can use with your small business. Every small business has a brand and it’s important how you visually represent your brand in your industry and with your target audience.

Graphic designers apply their skills and visual creativity to help your business tell great stories about your brand, services, and the values you hold. It’s no surprise that graphic designers can see things you might not or think beyond the visual you have in mind for what will have a long-term impact for your brand.

So you’re setting out on a new adventure and creating a new website! Whether it’s with your first business website or a big redesign, it can be hard to know where to start and what platforms to use.

The tone and voice you use in the writing associated with your business is as much a part of your brand as your logo. It helps set you apart and contributes to your overall personality.

A significant area of your brand’s marketing is use of color—whether in your logo, website, product packaging, or content. One of the most common areas that we encounter a lack of accessibility is with branding and color. To understand color contrast in your brand requires you to assess potential blindspots.

You likely are scratching your head and asking yourself, “WTF is Alt-text? And how do I get some?” Well...alternative text (alt-text) is not necessarily something you get. Alt-text is more so something you provide to others, particularly on a website and most frequently to accompany an image on any given digital platform.

Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.

The holidays are rapidly approaching! What will they look like during these unprecedented times? We’re curious to experience it, too, and imagine that there will be a deep adjustment to how customers engage this holiday season. How can you prepare your brand for the holidays? One suggestion we have is to shift your brand visuals.