When you figure out the best approach to your email marketing, you can establish a seamless, personalized conversation with your most loyal and engaged customers

This is your sign to start pinning for your business. We'll walk through the benefits of Pinterest, how you can start using it to grow your business, and how to measure your success.

Here are 6 tips and tools for making an impact on social media— from your social media content strategy to scheduling and tracking your performance.

This month we’re bringing you the first of many tools you can use with your small business. Every small business has a brand and it’s important how you visually represent your brand in your industry and with your target audience.

If you’re a small business owner you need one thing more than anything — your imagination. Your ability to conjure up new ideas and create new possibilities are why you’re here. There’s one tried and true technique that can nurture your imagination like nothing else and you can start today — journaling!

Graphic designers apply their skills and visual creativity to help your business tell great stories about your brand, services, and the values you hold. It’s no surprise that graphic designers can see things you might not or think beyond the visual you have in mind for what will have a long-term impact for your brand.

Being uptight and buttoned down may be what most people think about often when running a business, but it doesn’t have to be. Rigidity can actually kill your business. When you don’t allow your business the space for spontaneity, you dramatically limit its possibilities. Not sure how to have more fun in your business? Let’s show you how.

Taking the time to schedule your social media content is a smart way to save time and get the best engagement. But you might have noticed that there are many schedulers out there. This brings up a great question: How do you know which social media scheduling tool is right for you?

Failure honestly needs a rebrand. It’s gotten a bad reputation for being the scary thing you don’t want to have happen to you. But the truth is if you live long enough and if you have a healthy relationship with risk, eventually it’s a game of diminishing returns — you will fail. That doesn’t take the sting out of it but it doesn’t have to be a terrifying thought. Instead, try and see failure through a different lens.

When you’re so busy managing the details of your business it can be easy to forget to manage your people; not just what they’re working on but how they work with each other. To get the best out of your team, you’ve got to actually know them and build a workplace environment that helps them grow.

Rest isn’t just sleep but creative, mental, and spiritual. You may not be able to provide for all of those but you can begin to create the space necessary for your team to feel like they can rest. Here are three ways you can begin to do that today.

So you’re setting out on a new adventure and creating a new website! Whether it’s with your first business website or a big redesign, it can be hard to know where to start and what platforms to use.

What good is a website that barely loads? If your website pages don’t load quickly—think, two seconds or less—then you could be missing out on an opportunity to connect with your audience!

The tone and voice you use in the writing associated with your business is as much a part of your brand as your logo. It helps set you apart and contributes to your overall personality.

A significant area of your brand’s marketing is use of color—whether in your logo, website, product packaging, or content. One of the most common areas that we encounter a lack of accessibility is with branding and color. To understand color contrast in your brand requires you to assess potential blindspots.

You likely are scratching your head and asking yourself, “WTF is Alt-text? And how do I get some?” Well...alternative text (alt-text) is not necessarily something you get. Alt-text is more so something you provide to others, particularly on a website and most frequently to accompany an image on any given digital platform.

The better you understand your audience and how you can solve their problem, the more efficiently you can use a content strategy to create relevant content and organically improve your SEO. SEO is important, and a strong, consistent content strategy is the best way to improve it. Besides, chasing an ever evolving algorithm is exhausting and you could be building your brand instead.

Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.

With this new year reaching the end of its first quarter, so much has changed since top-of-the-year 2020 — most notably, what brands and businesses need out of their visual branding. Customers and audiences are looking for different things from your business compared to that which peaked their interests and needs a year ago. There are a few things that VVITCH knows will be non-negotiable in the year ahead.

Spending our days and energy hoping to drum up interest on social media simply isn’t always the best use of our time as business owners. There are so many components to running a successful business. So let’s dive into a few other places to focus your energy that might just have a bigger impact than time spent on the ‘gram.